The Sydney Powerhouse Museum is holding the annual Sydney Design Festival with a wide array of presentations and workshops involving all things design. Our design studio team received a good insight into intellectual property rights and the importance of protecting creative ideas and designs during a presentation from industry insiders last Thursday evening. Stephanie Tully, who is the head of customer experience design at Qantas, gave us a sneak preview of what new design innovations Qantas has developed to stay ahead of competitors and how they need to protect their creative inventions to keep their advantage. Have a look at the Sydney Design website to see what else is happening.
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