Dear friends

Mokum's latest collection has been a source of real energy and excitement in our Studio. For a number of months, we have poured over inspirational photography, historical research and debated details of what might be our favourite collection yet. We can't wait to share it with you. And in so doing, we'd like to show you just a bit at a time through a series of bi-weekly blogs, so you too can get a feel for the design process and its evolution. We will begin our journey in Paris, where my 1920s find ignited the creative spark for the collection.

Beth in Paris

Book from "Les Annees Folles"

Lanvine Dress

Lanvin Dress 2

Roger & Gallet


In November 2007 I was lucky enough to travel to Paris with my Mother and Father. Everyone who knows me well knows that Paris is my favourite city. In Paris everywhere you look you see beauty, history, fashion and culture, as a designer this city is so inspiring.

While I was there I visited one of our favourite French mills who milled a selection of our Dauphine designs. They have an amazing archival collection which I reviewed but this time we were researching textiles from the 1920s.

They mentioned that there was an exhibition at the Musee Galliera in Paris called “Les Annees Folles” show casing the best couture outfits from this period. The next day I was off to see “Les Annees Folles” and viewed stunning dresses from Jeanne Lanvin, Madeline Vionnet, Paul Poiret, Coco Chanel plus packaging from Roger & Gallet to name but a few!

It was a very inspiring and educational exhibition. One of the key things I learnt was during this time that couture fashion houses truly became established and extended their brands to perfumes and makeup. These designers sourced inspiration from all around the world and pushed fashion and design beyond its limits, even to this day designers have never made such a leap in modernism.

The images above are some of the studios favourite designs from the book I purchased at the gallery based on the exhibition “Les Annees Folles”.

1 comment:

  1. Beautiful photos. Can't wait to see the collection.