Mrs. Press new Dressing Table products
Well done Clare Press for an amazing show!!
"De Rosine" left, "Moderne" in foreground right
"Vionnet" colour Virdigris
Thank you Design Sponge for all your support!!!
David with Trudy Millard and Eberto Escandon from Thomas Hamel
Looking through the Moderne books
Mokum's CEO Sean McElroy
Mike Buckley, Cassie Mullins, Heleena Trahanas from Vogue Living with Emma Godfredson
David Clark, from Vogue Living with Mokum's Design Director Stephanie Moffitt
Mokum's Penny Hand with Yasmin, Heidi and Pummy from Homelife Furnishings
Over 300 guests attended the night with speeches from our CEO Sean McElroy, David Clark, Editor of Vogue Living and our Design Director Stephanie Moffitt.
Our new collection draws inspiration from the fashion houses of the 1920's. Moderne aspires to sit alongside the beautiful textiles of the past and also deliver luxurious designs that keep pace with our modern times.
Proud to present our 9th studio collection Moderne, view it online at www.modernebymokum.com
Thank you to Vogue Living and Coco Republic for their support.
The famous bias cut
Vionnet's invention the halter neck dress
Preliminary sketch of "Vionnet"
French fashion designer Madeleine Vionnet (1876-1975), "Queen of the bias cut" and "the architect among dressmakers", is best-known today for her elegant Grecian-style dresses and for introducing the bias cut to the fashion world.
As an expert couturier, Vionnet knew that textiles cut on the diagonal or bias could be draped to match the curves of a woman's body and echo its fluidity of motion. She used this "bias cut" to promote the potential for expression and motion, integrating comfort and movement as well as form into her designs.
It was her beautiful lavish bead work that inspired my design "Vionnet", I wanted to also capture the lovely satin silk in the ground of "Vionnet" that she so often used to increase the movement of her flowing gowns. Vionnet once said "designers make dresses, artists make dreams", to me her whole collection of work was a dream and inspiration from her was plentiful.
An intensely private individual, Vionnet avoided public displays and mundane frivolities and often expressed a dislike for the world of fashion, stating: "There is something superficial and volatile about the seasonal and elusive whims of fashion which offends my sense of beauty". Vionnet was not concerned with being the "designer of the moment", preferring to remain true to her own vision of female beauty.